Digital matters, but print sticks. Discover which materials still win attention and why your practice needs them now.
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Print marketing is far from outdated. Even in 2025, physical media still plays a meaningful role in how dental practices connect with patients. A recent report from the American Marketing Association found that print materials outperform digital ads in areas like recall and emotional engagement. While digital strategies dominate online, print still matters when building trust, educating patients, and standing out locally.
Let’s walk through the print materials that continue to make a strong impression.
1. Brochures
A well-designed brochure tells your story in a way that sticks. Highlight your services, your team’s credentials, or any advanced treatments you offer, such as sedation or full arch implants. Patients appreciate having something tangible they can take home and look through at their own pace. Add testimonials or before-and-after photos for even more impact.
2. Direct Mail Postcards
Direct mail is making a comeback, especially when paired with digital follow-up. According to the Data and Marketing Association, response rates for direct mail remain strong in 2025. Whether you welcome new patients, promote a seasonal offer, or introduce a new service, a targeted postcard campaign helps keep your practice in mind. USPS Every Door Direct Mail (EDDM®) is still a cost-effective way to reach households in your area.
3. Waiting Room Posters
Even a short wait is a chance to educate. Posters about oral hygiene, preventive care, or standard procedures help reinforce the value of regular visits. Some patients may not ask questions, but the right visual might get them thinking. Keep posters updated and relevant, and consider adding QR codes that link to more information online.
4. Rack Cards
Rack cards are quick and focused. These compact pieces work well in places like community centers, gyms, schools, and senior facilities. Use them to promote a single service, a special offer, or a community message. Make sure the message is clear and the design looks professional.
5. Reminder Cards
Not everyone prefers digital reminders. Some patients still like a physical card they can put on the fridge or tuck into a planner. Offering printed appointment reminder cards at checkout gives patients a choice and shows that your office respects all communication styles.
6. Seasonal Marketing
A printed birthday card or holiday message can go a long way toward building long-term relationships. Branded promotions for seasonal services, like whitening in the spring or kids' checkups in the fall, help keep your practice in mind throughout the year. These personal touches often stand out more than a generic email.
Make Your Print Work Harder
Print only works if it reflects the quality of your practice. Use consistent branding across all your materials, from business cards and brochures to posters and letterhead. Print should support your digital marketing, not compete with it.
Keep these tips in mind:
- Focus on clear, benefit-driven content.
- Use high-quality design and photography.
- Highlight what makes your practice unique.
- Include contact information and a strong call to action.
A printed brochure cannot be deleted as easily as an email. It can be passed around, saved, and revisited. That staying power makes it a valuable part of your overall strategy.
RAMP: Results-Driven Advertising & Marketing Professionals who know the value of customized marketing solutions and would love to discuss yours. Contact us today for a complimentary evaluation.
