Why would dentists want to write a book, much less need to become a published author?

The surprising answer, as you’ll hear on this edition of Good News Dentistry™, is that authorship provides dentists and other professionals an unparalleled competitive advantage, and a level of prestige that is otherwise quite hard to achieve.

Guest Adam Witty, founder and CEO of Advantage Media, in an expert on so-called “authority marketing” – i.e., the deliberate creation of influence and thought leadership.

Adam and his company have helped more than 1,300 now-published authors conceive, write, publish, and market their books – including a growing number of dentists.

When prospective patients learn that the dentist who they are thinking about seeing has published a book – be it on sedation, endodontics, pediatric dentistry, orthodontics, periodontics, oral health, etc. – the patients almost viscerally conclude that the dentist “must be” among the very best.

Advantage Media is a vanity press, but not your run-of-the-mill self-publishing concern. Adam and his team think, act, and get results that are more akin to Simon & Schuster and Random House than conventional vanity publishers.

Even if a dentist flunked composition in college, is clueless when it comes to selecting a topic for a book, and absolutely has no time to write, Advantage Media says it can do all the heavy lifting for dentists. All that is required is that the dentist is experienced and knowledgeable in his or her field.

Even if you know there is no authorship in your future, this edition of Good News Dentistry™ can help you understand the importance of influence and authority in the dental profession. Moreover, if you’re not taking advantage of the opportunities for self-promotion and advancement, Adam points out that your competitors very likely are.


Be sure not to miss these other editions of Good News Dentistry™:

Host Dean Rotbart is an award-winning former reporter and columnist with The Wall Street Journal. Good News Dentistry™ is produced by The Dental Good Life, a proud sponsor of DOCS Education.

The information contained in this, or any case study post in Incisor should never be considered a proper replacement for necessary training and/or education regarding adult oral conscious sedation. Regulations regarding sedation vary by state. This is an educational and informational piece. DOCS Education accepts no liability whatsoever for any damages resulting from any direct or indirect recipient's use of or failure to use any of the information contained herein. DOCS Education would be happy to answer any questions or concerns mailed to us at 106 Lenora Street, Seattle, WA 98121. Please print a copy of this posting and include it with your question or request.
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