Why would dentists want to write a book, much less need to become a published author?
The surprising answer, as you’ll hear on this edition of Good News Dentistry™, is that authorship provides dentists and other professionals an unparalleled competitive advantage, and a level of prestige that is otherwise quite hard to achieve.
Guest Adam Witty, founder and CEO of Advantage Media, in an expert on so-called “authority marketing” – i.e., the deliberate creation of influence and thought leadership.
Adam and his company have helped more than 1,300 now-published authors conceive, write, publish, and market their books – including a growing number of dentists.
When prospective patients learn that the dentist who they are thinking about seeing has published a book – be it on sedation, endodontics, pediatric dentistry, orthodontics, periodontics, oral health, etc. – the patients almost viscerally conclude that the dentist “must be” among the very best.
Advantage Media is a vanity press, but not your run-of-the-mill self-publishing concern. Adam and his team think, act, and get results that are more akin to Simon & Schuster and Random House than conventional vanity publishers.
Even if a dentist flunked composition in college, is clueless when it comes to selecting a topic for a book, and absolutely has no time to write, Advantage Media says it can do all the heavy lifting for dentists. All that is required is that the dentist is experienced and knowledgeable in his or her field.
Even if you know there is no authorship in your future, this edition of Good News Dentistry™ can help you understand the importance of influence and authority in the dental profession. Moreover, if you’re not taking advantage of the opportunities for self-promotion and advancement, Adam points out that your competitors very likely are.
Be sure not to miss these other editions of Good News Dentistry™:
- Your Practice Could Well Face Large Opioid-Related Damages from a Growing Army of Aggressive Plaintiffs’ Attorneys
- If It’s Your Dream to One Day Sell Your Dental Practice, Brace Yourself
- Too Many Dentists Earn Millions of Dollars During Their Career, and Retire Broke
- How Dentists Can Clear the Obstacles and Greet Each Workday with Enthusiasm
- How to Stay Ahead of the Curve in Dentistry
Host Dean Rotbart is an award-winning former reporter and columnist with The Wall Street Journal. Good News Dentistry™ is produced by The Dental Good Life, a proud sponsor of DOCS Education.