Even the Smile is Certified Kosher

Click on photo to enlarge

Ben’s Best, a kosher gourmet delicatessen in Rego Park (Queens), New York, opened its doors to hungry customers back in 1945, and quickly earned a reputation for serving sumptuous corned beef, potato latkes, knishes, grilled wieners, and free table-top pickles.

Although smiles weren’t on the formal menu, there were plenty of them to go around – both from staff and customers – during the 73 years that Ben’s Best was a neighborhood institution. Alas, on June 30th of this year, Ben’s Best served its last matzo ball and closed shop. The deli’s owners blamed high rents and the loss of convenient neighborhood parking for the restaurant’s demise.

That said, the memories of good food, friendly service, and warm smiles that Ben’s Best was known for live on.

Whether at a deli in Rego Park or visiting the India Gate monument in New Delhi, professional WBIS photographers span the globe in search of radiant, life-affirming smiles. Want to see more great smiles? You can enjoy a gallery of more than 400 WBIS photoshere here.

Daily on Twitter, Facebook, and Instagram, the We Believe in Smiles™ campaign posts a fresh portrait of an individual (or individuals) who reminds us all of the magic of a healthy smile. DOCS Education is proud to be the founding global sponsor of WBIS, whose message is simple: No politics. No marketing. No B.S.


Photography by Avital portrait first posted online in July 2018. ©2018 We Believe in Smiles™. All rights reserved. To inquire about purchasing or leasing a photo canvass of this or any other WBIS portrait for your office or home, phone 844-228-4825.)

DOCS Membership
Upcoming Events
Washington DC
May 17- 19, 2019
Memphis, Tennesee
August 16- 18, 2019

More Articles