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Hotchkiss, Colorado, current population just shy of 1,000, opened its one and only post office in 1882. Twenty-five years later, in 1907, nearby Ela Family Farms began growing their sweet apples, cherries, peaches, and plums.
Now run by members of the fourth generation, Ela Family Farms not only sells its produce directly to consumers at farmers’ markets (and wholesale to specialty food stores and gourmet restaurants), it also offers organic ciders, dried fruit, jams, and fruit butters.
Of the seven friendly salespeople featured in the photo above, we don’t know which ones – if any – share the Ela DNA. What we can tell you, however, is that their smiles are as pleasing and organic as their produce.
Whether near Hotchkiss, Colorado – named for Enos T. Hotchkiss who led the first group of settlers to the area – or in Ela Township, Illinois, which is named for George Ela, a 19th century Illinois legislator and postmaster, professional WBIS photographers span the globe in search of radiant, life-affirming smiles. You can enjoy an inspiring gallery of more than 500 WBIS photos here.
Daily on Instagram, Twitter, and Facebook, the We Believe in Smiles™ campaign posts a fresh portrait of an individual (or individuals) who reminds us all of the magic of a healthy smile. DOCS Education is proud to be the founding global sponsor of WBIS, whose message is simple: No politics. No marketing. No B.S.
JUST SMILES
(Photography by Avital portrait first posted online November 2018. ©2018 We Believe in Smiles™. All rights reserved. To inquire about purchasing or leasing a photo canvass of this or any other WBIS photograph for your office or home, phone 844-228-4825.)
