How RAMP Helped Dental Practices Thrive in 2024

By Susan Richards

When Dr. Michael Silverman established RAMP, The Dentist's Advertising Agency, in 2001, his goal was to fill a frustrating gap for dental practice owners that the average marketing company couldn’t address. Their lack of expertise in the dental field prevented the kind of targeted marketing required for significant growth.

As a renowned lecturer, advocate for patient rights, entrepreneur, and founder of DOCS Education, Dr. Silverman wanted to help fellow sedation dentists find new patients and achieve rewarding business success. Over the past two decades, he has assembled a talented and savvy marketing team to pursue that objective and take RAMP further than he could have imagined.

In 2024, the company continued its trajectory with several notable milestones, including the evolution into RAMP: Results-Driven Advertising & Marketing Professionals. By staying at the forefront of digital innovations and keeping an eye on patient behavior patterns, RAMP offers expert advice, stellar design, and, most importantly, cost-effective marketing strategies that work.

2024 Highlights

In addition to the updated moniker that better reflected its purpose, RAMP celebrated several exciting new additions this past year. Some changes elevated the company's ability to serve a wider range of practice owners, and some enriched the company culture.

• Website: First impressions are so important, and RAMP unveiled a brand-new online presence that represents what they offer. The updated website is easy to navigate and includes a comprehensive menu of services, informative articles, dentist testimonials, and much more.
• Newsletter: RAMP clients and subscribers now receive a monthly newsletter that includes our latest blogs, giveaways, and featured marketing products.
• Free eBooks: Speaking of giveaways, you can get complimentary whitepapers containing up-to-date, educational dental marketing content. Look for the DOWNLOADS menu.
• ReviewStreams: RAMP's new, risk-free review generation service does the work for you by building your reputation, helping you acquire new patients, and managing negative feedback. Learn more here.
• Bundles: RAMP introduced Dental Marketing Bundles that allow clients to multiply website traffic, acquire high-value patients, and increase engagement—while saving money.
• Media Manager: Earlier in the year, RAMP welcomed Anthony Garrido to the team to assist dentists with getting the best ROI on their marketing budgets. “My favorite thing about media is how it’s never one-size-fits-all,” he shared.
• July Delivery: Although less experienced in radio buy-ins, baby Cameron was enthusiastically welcomed over the summer by the RAMP team—especially his parents, Lorna and Alex, Account Manager and Graphic Designer, respectively.
• New Clients: RAMP appreciates the many current and new dentists who trust its team to provide tailored marketing solutions, from postcards and press releases to digital ads and full web design. Clients include solo practice owners, multi-location entrepreneurs, specialists, and those planning an exit strategy.

Despite all the exciting news and fresh offerings, RAMP stays true to what works for dentists and their prospective patients. Depending on practice goals or geographic region, a winning combination of traditional and digital marketing could include radio, billboards, print advertising, and Facebook ads.

Visitors will always find insightful and informative articles on RAMP’s blog, covering topics such as handling the "problematic patient" and creating effective social media content.

Digital Dental Marketing in 2024

Just as in dentistry, new advances in marketing demand expertise. RAMP's digital services are designed to evolve with time and technology, driving measurable results for a dental practice. Based on the market, a number of the following tools can be implemented to position the client brand as the top choice for patients:

• Website and keyword retargeting
• Geofencing
• Lifestyle targeting
• Paid search (PPC)
• Streaming TV and pre-roll video
• Dental marketing SEO
• Reactivation campaigns
• Paid display ads on social media

These are just some of the leading-edge services RAMP uses to help dentists reach potential internet patients. With technology on your side, why wait idly by for them to reach out?

On the Horizon for 2025

No year-in-review is complete without an optimistic outlook. Besides the inevitable promotion of baby Cameron to "Marketing Toddler," RAMP has several plans in the works to expand its capabilities to benefit the dental community.

An exciting partnership with VivioSites in 2025 is being forged that will take dental websites to a whole new level for RAMP clients. A marketing bundle explicitly designed for acquiring high-value sedation patients will be available at limited times for DOCS members and RAMP subscribers. The company will continue to upgrade offerings like Connected TV (CTV) and targeted marketing as digital platforms and tools evolve.

As the only full-service marketing company founded by a dentist for dentists, RAMP understands the unique pain points of running a practice in 2024. Providing excellent dentistry is your goal—not counting “likes” on social media—which is why the marketing experts at RAMP are dedicated to delivering results you can see and measure.

If you’d like to start the new year by looking forward, schedule a complimentary consultation with Dr. Silverman to discuss strategy and success.

Author: Susan Richards is a staff writer at DOCS Education. With over 20 years of experience in local journalism and business marketing, Susan's career includes award-winning feature writing, as well as creating content with context for a wide variety of industries.