The Ingredients of Successful Wall Art for Dental Offices

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This “cowboy,” with his Marlboro Man good looks, has attracted a lot of “likes” on the various social media sites where We Believe in Smiles™ posts on a daily basis.

Yes, children, especially smiling kids with dogs, are among our most popular images. However, it’s surprising how wide-ranging the tastes of consumers are in rewarding our photos with their “likes,” “shares,” “retweets,” and favorable comments.

Is there a lesson here for dentists? Perhaps.

Many dental offices post framed photos or canvasses of smiling individuals and groups. Sometimes, these portraits are of current and former patients. Often, they are merely store-bought wall art.

But as we’ve discovered, there is no one type of smile that people respond to emotionally. Our most popular photos cover the full spectrum of ages, genders, races, nationalities, and socio-economic groups.

In that sense, smiles are akin to ice cream; there seemingly is a flavor that appeals to the most discerning of palates.

Whether in Marlborough in Wiltshire, England, or in Marlboro, Maine – where genuine cowboys are scarce, but boaters and deep-sea fishing is abundant – professional WBIS photographers span the globe in search of radiant, life-affirming smiles. You can browse an inspiring gallery of more than 600 WBIS photos here.

Daily on Instagram, Twitter, and Facebook, the We Believe in Smiles™ campaign posts a fresh portrait of an individual (or individuals) who reminds us all of the magic of a healthy smile. DOCS Education is proud to be the founding global sponsor of WBIS, whose message is simple: No politics. No marketing. No B.S.


(Photography by Avital portrait first posted online January 2019. ©2019 We Believe in Smiles™. All rights reserved. To inquire about purchasing or leasing a photo canvass of this or any other WBIS photograph for your office or home, phone 844-228-4825.)

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