There are only seven dentists listed in Truth or Consequences, New Mexico

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A Google search turns up seven dentists in Truth or Consequences, New Mexico.

But there is an abundance of shining smiles among the town’s 6,411 residents – including these two friendly folks enjoying the warm weather – as well as the many thousands of year-round tourists who visit for the world-famous hot spring spas and nearby Spaceport America complex. From it, one day, Richard Branson and his Virgin Galactic intend to blast tourists and regular commercial flights into outer space.


Radio Host Ralph Edwards
Radio Host Ralph Edwards
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Until March 30, 1950, the official name of the city – the county seat of Sierra County, New Mexico – was Hot Springs. But the next day, the municipality permanently changed its name to Truth or Consequences, to win a nationwide competition sponsored by Ralph Edwards and his popular NBC Radio game show of the same name. As part of the city’s prize, Edwards visited Truth or Consequences once a year for the next 50 years.


Whether in the cool desert climate of Truth or Consequences, or the humid continental environs of Halfway, Oregon – which in late 1999, in return for $110,000, 20 computers for the local school, and other considerations, changed its name to – WBIS photographers span the globe in search of radiant, life-affirming smiles. Want to see more great smiles? You can enjoy a gallery of more than 425 WBIS photos here.

Daily on Instagram, Twitter, and Facebook, the We Believe in Smiles™ campaign posts a fresh portrait of an individual (or individuals) who reminds us all of the magic of a healthy smile. DOCS Education is proud to be the founding global sponsor of WBIS, whose message is simple: No politics. No marketing. No B.S.


Photography by Avital portrait first posted online December 14, 2017. ©2017-2018 We Believe in Smiles™. All rights reserved. To inquire about purchasing or leasing a photo canvass of this or any other WBIS portrait for your office or home, phone 844-228-4825.)

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