Since it began in 2013, Bubble Run boasts that it has hosted more than 1.2 million participants and “miles and miles of smiles,” including the happy—and soaked—child pictured in this photograph.

Whether participants are competitive athletes, parents pushing strollers, or senior citizens, they run, walk, and dance their way along a five-kilometer path, getting doused with red, green, blue, and yellow suds.

The big guns, foam cannons, come out at the after-run celebrations, which resemble mini-music festivals.

This year more than forty cities are hosting Bubble Runs, including Miami, Austin, Oshkosh, and Salt Lake City. A half-million people are expected to burst their bubbles (pun intended).

Whether in “Champaign,” Illinois, the Bubble City, or a Bubble Town (i.e., one that is cut off from the outside world), professional WBIS photographers span the globe in search of radiant, life-affirming smiles. You can browse an inspiring gallery of almost 850 WBIS photos here.


Daily on Instagram, Twitter, and Facebook, the We Believe in Smiles™ campaign posts a fresh portrait of an individual (or individuals) who reminds us all of the magic of a healthy smile. DOCS Education is proud to be the founding sponsor of WBIS, whose message is simple: No politics. No marketing. No B.S.



Photography by Avital portrait first posted online in August 2019. ©2019 We Believe in Smiles.™ All rights reserved. To inquire about purchasing or leasing a photo canvass of this or any other WBIS photograph for your office or home, phone 844-228-4825.

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