This course is worth 1.5 CE. Free for DOCS Members and Trial Members. See below for details.
Over the past few years, there have been a number of new technologies have been developed to help dental practices acquire new patients. Joe Barton, VP of RAMP - The Dentists Advertising Agency, will discuss how these new technologies can be implemented in your practice and what you can do to ensure your success. Yes, even during the current COVID-19 crisis!
During this 90-minute course, Joe will discuss low-cost ways to improve your internal marketing, how to keep hygiene patients engaged, how to get the word out if your practice is currently seeing emergencies, and how to attract new patients most effectively.
- Programmatic Advertising – The new frontier in dental advertising.
- Over-The-Top Advertising – How do you reach patients that only watch TV via streaming?
- Creative – How to adapt your message.
- Internal Marketing – Why it is so important now.
- How to Mix – The most effective blend of new technologies and traditional media.
This timely and important seminar is sponsored by RAMP - The Dentists Advertising Agency
*Refer to Terms of Service.
(AGD Code - Definition - Hours)
550 Practice Management and Human Relations (Marketing in dentistry -electronic and non-electronic) — 1.5 Hours
After serving in Operation Desert Storm, Joe started his advertising career at a media buying company in Philadelphia where he quickly became the youngest Vice President in the company’s 30-year history. In 1996, Tapscan, the world’s largest media buying Software Company hired Joe to teach media buying and Computer Applied Media Principles to executives at the top advertising agencies in the country. For the past 17 years in his role as Vice President of RAMP, Joe has worked with over 1,000 dentists in the United States and Canada assisting them in achieving their practice goals through external marketing. Founded by a dentist, RAMP is the largest full-service advertising agency that specializes in dental marketing in the United States. By utilizing the most sophisticated media research available, as well as employing cutting edge technology to maximize effectiveness, RAMP’s clients maintain a distinct advantage.