When most dentists hear the term "Digital Advertising," they immediately think of SEO. But the reality is that SEO is old news. Revolutionary new targeting tools are required to get you in front of new patients.
Dr. Michael Silverman is your Starfleet Captain as you seek out new patients and marketing funnels using advanced digital marketing techniques (not SEO), such as geofencing, keyword retargeting, contextual targeting, and pay-per-click.
Once reserved for Fortune-100 companies, small business owners can now avail themselves of these new methods. When used in strategic combination, these tactics can help you laser target and track your ideal patient AND significantly lower your cost to acquire them.
- Re-envision the #1 tool that converts more new patients than any other
- Learn the 6 most important digital marketing pathways
- Never market without metrics: know which ones are best practice
- How artificial intelligence is used to improve conversion
- When is your budget too much or too little?
- Surround your ideal patient with an electronic "fence" (aka geofencing)
- Discover how multiple touchpoints multiply your investment
Watch this course and boldly go where no dentist has marketed before.
If you're a DOCS member, you can access this timely video at no charge as part of your benefits. Visit your Dashboard to find the video there.
If you’re not currently a DOCS Member, we are offering a 2-month trial* of our membership that allows you free access to this video, as well as others, for only $1.
Simply click the "Add to Cart" button in the Trial Membership box to the left before you add the Home Study Course to your cart. It will apply a 100% discount to the price of the course.
In addition to great webinars like this one, Members receive a minimum of 12 extra CE hours a year, access to our Regulatory Counsel to guide you through compliance and answer your regulatory questions, coaching with our faculty, a listing on SedationCare.com (the largest search database for sedation dentists), and more.
To learn more about what Membership benefits are available to you, visit our Membership page.
Purchase of this course grants access for one year and requires an internet connection, computer with video and audio capabilities, and in some cases, Adobe Reader to view handouts and articles.
No CE is offered for this course.