Course Description:

When most dentists hear the term "Digital Advertising," they immediately think of SEO. But the reality is that SEO is old news. Revolutionary new targeting tools are required to get you in front of new patients.

 2-Month Trial
DOCS Membership*


For a limited time only, explore the many benefits of a DOCS membership for only $1.

Dr. Michael Silverman is your Starfleet Captain as you seek out new patients and marketing funnels using advanced digital marketing techniques (not SEO), such as geofencing, keyword retargeting, contextual targeting, and pay-per-click.

Once reserved for Fortune-100 companies, small business owners can now avail themselves of these new methods. When used in strategic combination, these tactics can help you laser target and track your ideal patient AND significantly lower your cost to acquire them.

Topics Covered:

  • Re-envision the #1 tool that converts more new patients than any other
  • Learn the 6 most important digital marketing pathways
  • Never market without metrics: know which ones are best practice
  • How artificial intelligence is used to improve conversion
  • When is your budget too much or too little?
  • Surround your ideal patient with an electronic "fence" (aka geofencing)
  • Discover how multiple touchpoints multiply your investment

Watch this course and boldly go where no dentist has marketed before.

If you're a DOCS member, you can access this timely video at no charge as part of your benefits. Visit your Dashboard to find the video there. 

If you’re not currently a DOCS Member, we are offering a 2-month trial* of our membership that allows you free access to this video, as well as others, for only $1. 

Simply click the "Add to Cart" button in the Trial Membership box to the left before you add the Home Study Course to your cart. It will apply a 100% discount to the price of the course. 

In addition to great webinars like this one, Members receive a minimum of 12 extra CE hours a year, access to our Regulatory Counsel to guide you through compliance and answer your regulatory questions, coaching with our faculty, a listing on (the largest search database for sedation dentists), and more. 

To learn more about what Membership benefits are available to you, visit our Membership page.

Purchase of this course grants access for one year and requires an internet connection, computer with video and audio capabilities, and in some cases, Adobe Reader to view handouts and articles.

You can download this course and watch it anywhere using the DOCS APP. Get it on Google Play or the Apple Store.

No CE is offered for this course.



How can I meet my state’s requirements?

To learn more about how DOCS Education’s full range of courses can satisfy your state’s regulatory requirements, visit This unique online resource is kept up-to-date with the latest in sedation legislation by DOCS Education’s fulltime regulatory counsel. Contact one of our course advisers with any questions or visit our course listings to see upcoming classes and locations.

DOCS Education courses carry the AGD PACE certification

DOCS Education is the nation’s premier provider of safe sedation and advanced dentistry education, having trained almost 24,000 dentists. Since 2000, our courses have been accepted by the AGD for Fellowship/Mastership and membership maintenance credit. We offer extensive CE opportunities, both in-person and online, that meet your needs.

What is DOCS Education?

DOCS Education is an exclusive community of professionals serving at the forefront of dentistry. We offer world-class courses on safe sedation and advanced dentistry, relying on instructors who are consistently ranked among the very best in the nation. We also are a supportive network of members who guide one another to be better, more confident, more successful dentists.