Course Description:

This course qualifies you for 1.5 CE hours. It is free for 30 days. Download the Digital Marketing Glossary handout here.

Are your patient acquisition tools cutting-edge or old-school?

The tools and techniques currently available to market for new patients for dental practices are often couched in confusing terminology and misleading expense value ratios. It can be daunting for even the most business-savvy dental professional.

During this information-packed presentation, Dr. Michael Silverman of DOCS Education discusses the 8 key elements of marketing for dental patients with real-life case examples and equips you with strategies to make intelligent marketing decisions for your business. With more than three decades of experience marketing for himself as well as hundreds of dental practices, Dr. Silverman will teach you to avoid the carpenter’s paradigm: If all you have is a hammer, everything looks like a nail. (If all you have is SEO, everything looks like Google)

Learning Objectives

  • Orient yourself to the current state of technology and what is coming next with AI.
  • Avoid being overcharged by learning the true cost of marketing techniques.
  • Run as fast as you can from cookie-cutter marketing plans – your practice is unique.
  • Combine your old-school marketing with the latest in programmatic techniques to supercharge your investment.
  • Google Reviews? Facebook Posts? It’s not as hard as you think, just DON’T screw it up.

About the Presenter

In addition to four decades of experience as a general dentist, Dr. Michael D. Silverman is a globally recognized lecturer, education, and patients’ rights advocate. His extensive dental background and entrepreneurial spirit led to the development of DOCS Education and RAMP – Results-Driven Advertising & Marketing Professionals. As the President of DOCS and RAMP, Dr. Silverman has taught over 30,000 dental professionals how to implement sedation and how to acquire new patients.

In November 2015, Dr. Silverman was inducted as a Fellow of the International College of Dentistry, and in 2020 as a Fellow of the American College of Dentistry in recognition of his exemplary professional accomplishments and devotion to improving the practice of dentistry.

 

All sales are final. Purchase of this course grants access for one year and requires an internet connection, computer with video and audio capabilities, and in some cases, Adobe Reader to view handouts and articles. 

You can download this course and watch it anywhere using the DOCS APP. Get it on Google Play or the Apple Store.

Watch the video and complete the quiz to earn 1.5 CE credit.
AGD Subject Codes

Cancellations, Transfers, And Returns:

DOCS online courses are available to the purchaser for one year from date of purchase.
No refund of course tuition is available.

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How can I meet my state’s requirements?

To learn more about how DOCS Education’s full range of courses can satisfy your state’s regulatory requirements, visit www.SedationRegulations.com. This unique online resource is kept up-to-date with the latest in sedation legislation by DOCS Education’s fulltime regulatory counsel. Contact one of our course advisers with any questions or visit our course listings to see upcoming classes and locations.

DOCS Education courses carry the AGD PACE certification

DOCS Education is the nation’s premier provider of safe sedation and advanced dentistry education, having trained almost 24,000 dentists. Since 2000, our courses have been accepted by the AGD for Fellowship/Mastership and membership maintenance credit. We offer extensive CE opportunities, both in-person and online, that meet your needs.

What is DOCS Education?

DOCS Education is an exclusive community of professionals serving at the forefront of dentistry. We offer world-class courses on safe sedation and advanced dentistry, relying on instructors who are consistently ranked among the very best in the nation. We also are a supportive network of members who guide one another to be better, more confident, more successful dentists.