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As an act of piety, observant Jewish men and boys wear a head covering at all times. Less-observant Jews wear a skullcap – also commonly referred to as a kippah or yarmulke – only during religious services. The tradition is an ancient one.

This kippah vendor, based in the heart of Jerusalem, was only too happy to pose among his hundreds of varieties of skullcaps for our We Believe in Smiles™ photographer. 

Whether in Jerusalem, Israel or Jerusalem, Georgia, professional WBIS photographers span the globe in search of radiant, life-affirming smiles. Want to see more great smiles? You can enjoy a gallery of 350-plus WBIS photos here.

Daily on Twitter, Facebook, and Instagram, the We Believe in Smiles™ campaign posts a fresh portrait of an individual (or individuals) who reminds us all of the magic of a healthy smile. DOCS Education is proud to be the founding global sponsor of WBIS, whose message is simple: No politics. No marketing. No B.S.




[*Photography by Avital portrait first posted online April 23, 2018. ©2018 We Believe in Smiles™. All rights reserved. To inquire about purchasing or leasing a photo canvass of this or any other WBIS portrait for your office or home, phone 844-228-4825.]

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